The Truth Goes Viral

For a Leading Technology Services Provider

Our client needed to establish consistent data practices for making strategic decisions. We helped them to arrive at a single source of truth. ​Along the way, our narrative approach created a new story to empower the people behind the data.

Industry: Tech Services
Company Size: 5,000 Employees
Service Area: Mergers & Acquisitions

The Challenge

Uniting disparate forces

The company’s business units were operating autonomously, each producing their own financial data. This practice resulted in multiple sources of truth and hindered leadership in making clear, accurate business decisions. An urgent need arose for consistent, reliable data reporting and analysis. Lacking those, the company struggled to compete effectively. ​

Establishing new data practices required new behaviors in every line of business, top to bottom—and the company had no prior experience with organized change.

The Solution

Creating a single source of truth

We came together with the various departments to demonstrate the need for creating a single source of truth for each data type. Getting everyone to agree on how the organization’s data would be compiled, interpreted, and managed required communicating the importance of data integrity in simple, quick, compelling ways.

• We crafted an easily understood narrative that showed how consistent data drives the financials that monitor business health.
• We presented the key ideas, actionable for everyone involved, in compelling visual formats that communicated them in under seven seconds.
  

The Results

Everyone working in sync

Leadership and frontline staff alike embraced our narrative approach. The new story around data strategy allowed key partners to easily understand and establish priorities. The accessibility and shareability of our materials allowed them to spread quickly and organically, reaching far beyond the scope of the original problem statement.

User feedback showed that our approach helped to emphasize the people behind the data management process and how the data each employee contributes directly impacts the growth and success of the business.